Freelance product and graphic designer
Self Employed | Arlington TX | May 2022 – Present
Self Employed | Arlington TX | May 2022 – Present
- Develop product, brand, and visual communication concepts for independent design projects, including lighting, retail presentation, digital content, and portfolio development.
- Create product mockups, visual references, website concepts, promotional graphics, and presentation assets to support brand development and customer-facing communication.
- Combine industrial design, graphic design, and visual merchandising experience to create cohesive product visuals, brand concepts, and retail-inspired design solutions.
- Use Rhino 3D, Adobe Creative Suite, Canva, Shopify, and AI-assisted tools to develop visual concepts, layouts, mockups, content ideas, and presentation materials.
- Leverage AI tools for concept exploration, mood boards, copywriting support, product storytelling, and brand direction.
Regional Visual Merchandising Manager
Empresas ADOC SA de CV | El Salvador | Jan 2021 – Apr 2022
Empresas ADOC SA de CV | El Salvador | Jan 2021 – Apr 2022
- Led visual merchandising execution across 5 retail brands and 200+ stores in El Salvador, Guatemala, Costa Rica, Nicaragua, Honduras, and Panama with a team of 3 Visual Merchandising Specialists overseeing campaigns, store displays, product launches, and new store openings.
- Directed visual standards, planograms, POP materials, and store presentation guidelines to ensure consistent brand execution across Central America.
- Supported training initiatives for 2,000+ sales team members on store standards, visual merchandising execution, and product presentation.
- Led 40+ store refresh projects across Central America, improving brand presentation and in-store customer experience.
Regional E-commerce Merchandising Specialist
Empresas ADOC SA de CV | El Salvador | Jun 2020 – Jan 2021
Empresas ADOC SA de CV | El Salvador | Jun 2020 – Jan 2021
- Supported the rollout and launch of 16 e-commerce websites across 5 retail brands in 4 countries, helping transition the company from no online sales presence to active regional e-commerce operations during the pandemic.
- Managed digital merchandising for 1,000+ SKUs, including product databases, images, descriptions, pricing updates, promotions, and seasonal campaign content.
- Maintained storefront presentation across regional websites, ensuring product content, collections, and promotional assets aligned with brand standards.
- Coordinated with marketing teams and external agencies to support website launches, campaign updates, and online merchandising execution.
Visual Merchandising Manager – PAR2
Empresas ADOC SA de CV | El Salvador | Sep 2016 – Jun 2020
Empresas ADOC SA de CV | El Salvador | Sep 2016 – Jun 2020
- Built and led the Visual Merchandising function for PAR2, standardizing store presentation across 100+ stores in El Salvador, Honduras, Guatemala, Nicaragua, and Costa Rica.
- Developed visual standards, store zoning, POP guidelines, campaign layouts, and merchandising systems for a brand that previously lacked consistent in-store execution.
- Supported 30+ new store openings and regional store refreshes, contributing to a broader brand turnaround and improved retail performance.
- Reduced POP and visual materials expenses by approximately 40% through supplier negotiations, standardized graphics, and more efficient production processes.
- Trained 500+ sales team members across multiple countries on store zoning, product displays, visual standards, and merchandising execution.
Regional Marketing Designer
Empresas ADOC SA de CV | San Salvador, El Salvador | Aug 2015 – Aug 2016
Empresas ADOC SA de CV | San Salvador, El Salvador | Aug 2015 – Aug 2016
Designed and coordinated POP materials, campaign graphics, catalogs, and in-store promotional assets for the PAR2 brand across Central America.
Coordinated vendors, print suppliers, and advertising agencies to produce POP displays, printed materials, and campaign graphics for approximately 10 annual retail campaigns in El Salvador, Honduras, Guatemala, Nicaragua, and Costa Rica.
Senior Graphic Designer
Empresas ADOC SA de CV | San Salvador, El Salvador | Apr 2015 – Jul 2015
Empresas ADOC SA de CV | San Salvador, El Salvador | Apr 2015 – Jul 2015
- Served as the in-house lead designer for the PAR2 brand, creating retail graphics, campaign assets, POP materials, catalog layouts, and print-ready production files.