The next collections show a selection of year-round retail campaigns developed across multiple brands, including seasonal promotions and product launches in storefronts, window displays, POP materials, product presentation, and in-store communication.
As part of my role, I directed the visual execution of these campaigns in stores, ensuring that storefronts, window displays, POP materials, product presentation, and store communication were implemented consistently while maintaining each brand’s visual language and commercial objective.
Selected CAT campaign executions showing storefront displays, product presentation, and in-store graphic communication. The visual language reinforced a bold, industrial, and functional brand feel through strong contrast, black and yellow identity, and workwear inspired storytelling.
Selected ADOC campaign executions showing storefront presentation, window displays, product highlights, and in-store graphic communication. The visual language created a clean, accessible, and family-oriented retail feel, supported by seasonal campaigns, product storytelling, and brand collaborations such as Disney.
Selected Hush Puppies campaign executions showing storefront presentation, product displays, and in-store communication. The visual language reinforced a warm, comfortable, and lifestyle-oriented brand feel, using natural textures, soft color palettes, and product storytelling focused on comfort, quality, and everyday wear.
Selected campaign execution for PAR2’s Precios WOW, focused on high-volume products and clear price communication. The visual language used bold color, large pricing, repetitive signage, and simple product zoning to create immediate visibility and support fast purchase decisions in-store.
Selected PAR2 campaign executions showing large-scale wall graphics, window stickers, promotional signage, and supporting POP materials used to highlight seasonal collections and commercial offers. The visual execution focused on strong visibility, clear messaging, and consistent brand presence across storefronts, product areas, and in-store displays.
