In 2020 I supported the rollout of 16 e-commerce websites across 5 retail brands in 4 countries, helping transition the company into regional online sales during the pandemic.
My role focused on digital merchandising execution, including product information like SKU, organization, images, descriptions, pricing updates, promotions, campaign assets, and storefront presentation aligned with each brand’s standards.
Selected visual references from the e-commerce rollout, including website mockups, campaign banners, product pages, promotional graphics, and digital storefront examples. These materials helped define the online shopping experience, align product presentation with brand standards, and support the transition from physical retail campaigns to digital commerce.
A navigation preview showing how products, collections, campaign banners, and promotional content were organized within the online storefront to support a clear and consistent shopping experience.
A navigation preview showing how products, collections, campaign banners, and promotional content were organized within the online storefront to support a clear and consistent shopping experience.
